Governor Babagana Zulum of Borno has reappointed Malam Isa Gusau as his Special Adviser on Media and Strategy.
A statement on Tuesday in Maiduguri by the Principal Sectary, Government House, Mustafa Busuguma, said others appointed include Baba Shiekh-Haruna as Senior Special Assistant on Media, and Abdulrahman Bundi, Senior Special Assistant, New Media.
Others appointments include Umar Mohammed as General Manager, Borno Radio Television (BRTV), Adamu Abbas, Chief Policy Analyst and Research, and Bababukar Gujbawu as Special Adviser on Monitoring and Evaluation.
Others are: Mairo Mandara as Chief Adviser and Coordinator, Sustainable Development, Partnership and Humanitarian Support, while Ahmed Sanda is Special Adviser on Protocol.
The remaining appointees are Ibrahim Idris, Special Adviser on Special Projects, Ibrahim Dangana, Special Assistant Protocol, Babakura Gadai, Executive Secretary, Borno State Agency for SDG, and Liman Mustapha, as Acting General Manager, Borno Urban Planning and Development Board.
All the appointments are with immediate effect.
Brief on Isa Gusau
Mr Gusau is potentially the only government spokesperson in Nigeria who combines undergraduate and post-graduate degrees in Public Relations, a discipline that specializes in creative and strategic reputation management through planned and spontaneous publicity activities.
Nigerian Universities do not offer undergraduate programmes in public relations as a specialized area, but offer such courses in Mass Communication which broadly touches on multiple areas, rather than graduate specialization available in the UK and other developed countries.
Isa Gusau holds a Bachelors Degree in Public Relations, Media and Advertising with First Class Honours from Middlesex University in London, United Kingdom.
Isa Gusau also holds a Masters Degree (MA) in Public Relations and Media with the highest classification of Distinction from the University of Leicester in the United Kingdom.
Unlike Nigerian Universities which only classify graduate degrees, UK Universities classify Masters degrees starting with ‘Pass’, ‘Merit’ and ‘Distinction’.
Gusau holds another Masters Degree and Post Graduate Diploma in Industrial and Labour Relations from the University of Maiduguri.
Isa Gusau also holds OND and HND in Mass Communication from Kaduna Polytechnic and remains one of the most outstanding graduates of the department.
Isa Gusau also holds certificates from campus-based courses on Leadership and persuasive communication at Harvard University’s Division of Continuing Education in Cambridge, Massachusetts, United States; he holds another certificate from campus-based programme on Creative Writing at the University of Cambridge’s Institute of Continuing Education in Cambridge, UK; he holds another on Reputation Branding, Media Relations and Political Campaigns and Communication from Thompson Reuters in New York, United States.
He has at different times undertook intensive online certificated courses organized by Harvard University on Communication Strategies, and Crisis Communication.
Gusau also attended dozens of other media relations, communication and journalism courses within and outside Nigeria.
Malam Isa Gusau is a member of the Chartered Institute of Public Relations, UK; the Nigerian Institute of Public Relations; the Public Relations and Communications Association, PRCA, UK; the International Public Relations Association, UK and the African Public Relations Association.
Gusau has attended several conferences, summits and bilateral meetings across 18 countries in Europe, Asia and Africa as for purposes of media relations for government delegation, for professional networking, trainings and journalistic reporting.
