On Tuesday, the White House will launch a project with Amazon.com Inc (AMZN.O), Alphabet’s Google (GOOGL.O), and Best Buy (BBY.N) that will allow Americans to discover gadgets that are less vulnerable to cyberattacks.
The White House claimed in a statement that a new certification and labeling program will elevate the bar for cybersecurity across smart products such as refrigerators, microwaves, televisions, climate control systems, and fitness trackers.
Retailers and manufacturers will place a “U.S. Cyber Trust Mark” mark on their gadgets, and the program will be operational by 2024.
The project is intended to make “our networks and use of them more secure, because it is so important for economic and national security,” according to a senior administration official who did not want to be identified.
According to the White House, the Federal Communications Commission will seek public comment before launching the labeling scheme and registering a national trademark with the United States Patent and Trademark Office.
LG Electronics U.S.A., Logitech (LOGN.S), Cisco Systems (CSCO.O), and Samsung (005930.KS) are among the other retailers and manufacturers taking part in the initiative.
The White House unveiled its national cyber policy in March, calling on software developers and businesses to take considerably greater responsibility for ensuring that their systems cannot be hacked.
It also accelerated efforts by agencies such as the Federal Bureau of Investigation and the Defense Department to disrupt activities of hackers and ransomware groups around the world.
Last week, Microsoft (MSFT.O) and U.S. officials said Chinese state-linked hackers secretly accessed email accounts at around 25 organizations, including at least two U.S. government agencies, since May.
