Twitter has acquired Revue, a Dutch startup that makes it free and easy for anyone to start and publish editorial newsletters. This is coming after a failed attempt to acquire Revue’s competition Substack.
Twitter has made moves over the past two months to acquire start-ups as it tries to expand beyond its core timeline product.
A blog post by Twitter VP of Publisher Products, Mike Park and Product Lead, Kayvon Beykpour, noted that many established writers and publishers have built their brand on Twitter, amassing an audience that’s hungry for the next article or perspective they Tweet.
“Our goal is to make it easy for them to connect with their subscribers, while also helping readers better discover writers and their content. We’re imagining a lot of ways to do this, from allowing people to sign up for newsletters from their favorite follows on
Twitter, to new settings for writers to host conversations with their subscribers. It will all work seamlessly within Twitter,” they said.