Linda Yaccarino, Twitter’s new Chief Executive Officer, began her work at the social media business late on Monday, roughly a month after Elon Musk nominated her as the next CEO.
“It happened — first day in the books!,” she tweeted, without providing further details.
Yaccarino, the former NBCUniversal advertising executive, is taking over Twitter at a time when the social media giant is attempting to reverse a decline in ad revenue.
Musk, who has been CEO since his $44 billion takeover of Twitter last October, previously stated that Yaccarino would assist in the development of a “everything app.”
Former NBCUniversal executive Joe Benarroch also joined Twitter on Monday. He oversaw communication strategy for the Comcast-owned company’s Advertising and Partnerships division, reporting to Yaccarino, before joining Twitter.
