Truecaller (TRUEb.ST) said on Monday that it will soon begin making its caller identification service available through WhatsApp and other messaging apps to assist users identify probable spam calls over the internet.
Truecaller Chief Executive Alan Mamedi stated that the feature, which is now in beta, will be rolled out internationally later in May.
Telemarketing and fraud calls are on the rise in nations such as India, where customers receive an average of 17 spam calls each month, according to a Truecaller analysis from 2021.
In February, India’s telecom regulator urged carriers such as Jio and Airtel to begin blocking telemarketing calls over their networks with artificial intelligence filters. Truecaller has stated that it is in talks with telecom carriers about implementing such a solution.
“Over the last two weeks, we have seen a spike in user reports from India about spam calls over WhatsApp,” Mamedi said, noting that telemarketers switching to internet calling was fairly new to the market.
WhatsApp is the most used messaging platform in India. The company says it uses spam detection technology to spot and take action on accounts engaging in abnormal behavior and lets users block and report problematic accounts.
For Truecaller, India is its biggest market with 250 million users. It has 350 million users globally and earns its revenue from advertising, subscription services, and verified listings from businesses.