Nigeria, South Africa, and Kenya earned over $1 billion in 2024 from live music ticket sales, gaming, and OTT streaming.
This is according to the recently released PwC Africa Entertainment and Media Outlook 2025–2029.
The report said the development highlights the continent’s accelerating digital entertainment economy and attributed the growth to Africa’s expanding middle class, rising disposable incomes, rapid urbanisation, and a young, connected population hungry for new experiences.
It noted that post-pandemic, consumers are spending more on leisure, online content, and live performances, signalling a long-term shift toward entertainment-led consumption.
A breakdown of revenue by sector shows that South Africa remains the region’s entertainment powerhouse, earning across live music, gaming, and OTT streaming:
Live music ticket sales accounted for $76 million (R1.4 billion), with a 5.9 per cent CAGR projected through 2029, while gaming revenue was $296 million (R5.5 billion), with a 4.6 per cent CAGR and OTT streaming was $226 million (R4.2 billion) in 2024, expected to reach $302 million (R5.6 billion) by 2029 at a 6 per cent CAGR.
Nigeria ranks next to South Africa, propelled by Afrobeats, gaming startups, and on-demand streaming platforms.
For Nigeria, live music ticket sales was $1 million, with a 1.8 per cent CAGR, while gaming revenue was $176 million, with a 7.4 per cent CAGR, the highest among the three and OTT streaming was $19 million, and projected to grow at an 8.3 per cent CAGR.
In Kenya, live music ticket sales was $1 million, with a 2.1 per cent CAGR, gaming revenue was $153 million, with a 6.9 per cent CAGR and OTT streaming was $9 million, with an 8.5 per cent CAGR, the region’s fastest rate.
