Meta Platforms (META.O) announced WhatsApp Channels on Thursday, a feature that the social media giant claims would help the app become a “private broadcast messaging product.”
Users in Colombia and Singapore will be the first to receive access to Channels. Over the coming months, Meta will expand the availability of the tool for users in more countries, it said.
According to the company, users will be able to follow content related to their hobbies, sports teams, and updates from local leaders, among other things.
Followers would not be able to see the channel admin’s profile images or contact information. Similarly, followers’ phone numbers will not be published.
Global launch partners for the feature will include the World Health Organization, FC Barcelona and Manchester City.
