Thousands of Apple enthusiasts worldwide are lining up outside stores in anticipation of the much-awaited release of the new iPhone. However, a ‘massive fight’ that broke out during the official iPhone 15 unveiling in Dubai required security personnel to step in and cause order to return.
Customers can be seen pushing and shoving one another outside Apple’s flagship store in Dubai Mall, United Arab Emirates, in horrifying video.
Other films show shoppers rushing through the mall, one of the biggest shopping centers in the world, and cramming onto escalators while shouting is playing in the background.
One user posted on X, “A massive fight over the new iPhone 15 took place in a queue outside the Dubai Apple Store.”