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Infantino offers nations that back sell off stakes $40 million reward

by Tiseer Agenawua
July 29, 2026
in Sports
0
FIFA considers Arabic as official language

FIFA president Gianni Infantino

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Fifa president Gianni Infantino has written to all 211 member associations saying they will receive $40m (£30m) if they back his controversial plan to sell off stakes in its major competitions.

Infantino has also set a deadline of 19 September for football federations to accept his plans if they want to access an initial $20m (£15m).

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Football’s world governing body has said it wants to create a commercial subsidiary to run its main events, including the World Cup, and external investors will be able to buy stakes in it.

The incentive to nations comes less than 24 hours after the bombshell statement rocked football’s foundations, quickly leading to condemnation from Europe, Asia and North America.

It is understood Infantino even left some of Fifa’s eight vice-presidents in the dark about his plan, which it is claimed could raise $10bn (£7.52bn).

Infantino has signed a five-page letter, seen by the BBC, outlining the merits of his proposal.

The letter states if member associations respond positively by the deadline, $20m will be “available immediately” from 1 January 2027.

Fifa confirms the money will come from “liquidating a minority portion” of its stake on Fifa Forward Enterprise, a subsidiary company set up to maximise commercial revenue that will include private investors.

Although Fifa suggested Infantino gave a broad outline of his proposal at a council meeting just before the World Cup final earlier this month, others who were present rejected this strongly. They say Infantino merely offered an aspirational vision for the future around maximising revenue streams.

They now believe they were duped, with the events of the past 24 hours leading them to conclude negotiations have all been completed and now they are being presented with a fait-accompli.

“It is my duty and responsibility as Fifa president to present such game-changing opportunities to you, our members,” said Infantino.

“It is equally my duty and responsibility to ensure such proposals are sufficiently complete and feasible, replete with substantiated figures and clear terms to assist you in the decision-making process.”

Opposition to the plan has been fierce, with many citing the lack of due process as the first point of their anger.

An FA spokeswoman said: “We were completely unaware of this proposal and have no substantive details, including what the proposition actually is and what conditions are attached.

“Based on the limited information, we are deeply concerned about the lack of process and governance to get to this point, and the apparent substance and principles involved.

“When the proposal is shared in the full and transparent way now promised by Fifa, we will make our views clear and comment further.”

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