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Google’s Hustle Academy awards N75m to 15 Nigerian SMBs

by Terpase Tyough
November 23, 2023
in Technology
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Fifteen small and medium-sized businesses (SMBs) in Nigeria have received a combined N75 million from Google’s Hustle Academy

The SMBs will also get mentorship and regular support from Google’s initiative.

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In a statement on Thursday, Google said the initiative aims to provide a combination of financial assistance, mentorship, and business tool access to some of the most promising Nigerian SMBs.

The recipients, who represent various industries and demonstrate the creativity of Nigerian entrepreneurs, are Ifeoma Augusta Anselem – Rae’s Clothing; Femi Bolaji – Wauley Projects Limited; Nafisa Abdulrazaq Sabo – Pinch N’ Dash; Funmilola Moronke Agbayewa – Segunfunmi foods Nigeria Limited; Chigozie Bashua – The Nut Place Limited; John Samuel Andefiki – Kita Farm; Hussaini Aliyu Baba – Lead Way Family Poultry; and Aminu Abdulkarim – A.A.K. Shoes.

Others are Constance Ufuoma Edesiri – Stance Fashion Empire; Chikere Onyinyechi Breakthrough – Clozetsales; Anita Aletor – Rotela Business Synergy; Ojo Femi Christopher – Foodlane ventures; Angela Jidechukwu Nwabueze – Jelapetra Farms Ltd; Eniola Robert – Ennie Wears; and Blessing Akpan – Inyene Agro Processing Factory Ltd.

The statement further revealed that 5,300 SMBs successfully graduated from the Google’s Hustle Academy, demonstrating their dedication to improving their business acumen and expertise.

It said since the programme’s inception in 2022, more than 10,300 entrepreneurs have taken part, and the commencement ceremony signifies the program’s prolonged influence.

It was developed to tackle the unique obstacles encountered by SMBs in Africa, the Hustle Academy programme provides these companies with strategic alliances and operational support.

Google West Africa Country Director, Olumide Balogun, was quoted in the statement to have said:

“The passion and resilience shown by these SMBs are truly inspiring. The Hustle Academy is a testament to what focused training and resources can achieve. We are not just celebrating their graduation today; we are recognising their potential to reshape and invigorate the Nigerian business landscape.”

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