MultiChoice Nigeria has announced that the season 11 of the Big Brother Naija (BBNaija) reality TV show will premiere on July 26, with the winner expected to take home a record ₦160 million grand prize.
The organisers disclosed this in a statement on Thursday.
According to MultiChoice, the N160 million grand prize include a cash sum of ₦100 million and a brand-new SUV.
The prize is the highest in the show’s history since its debut in 2006, raising the stakes for what is expected to be another landmark season.
The organisers said the launch show will air from 7pm on Africa Magic Showcase and Africa Magic Family channels, with the 24-hour show on DStv Channel 198 and GOtv Channel 49.
BBNaija fans are also expected to watch the show live via DStv Stream and GOtv Stream.
According to the organisers, Ebuka Obi-Uchendu is returning as the show’s host.
“Viewers can expect a season filled with unexpected twists, dynamic tasks, strategic gameplay, entertaining challenges and the authentic interactions that have made Big Brother Naija one of Africa’s most-watched reality TV franchises,” the statement said.
The organisers added that the weekly live eviction shows would return, with audiences participating through public voting to determine the contestants who remain in the competition.
