TikTok and the Confederation of African Football (CAF) Thursday announced a partnership that will revolutionize African football by bringing unmissable football content to fans, both on the continent and across the globe.
This was announced in a statement released on the official website of CAF (Cafonline.com) on Thursday.
It marks TikTok’s first major brand partnership in Africa and supports the continent’s football.
It is a year-long sponsorship that will enable TikTok to support the Africa Cup of Nations which is scheduled to kick off on 09 January 2022 in Cameroon.
TikTok will also be a part of the action for the TotalEnergies CAF Champions League 2022 and the TotalEnergies CAF Women’s Africa Cup of Nations 2022 in Morocco.
TikTok will be offering its community new ways of creating and engaging with African football, with cool in-app effects, a special hub for tournaments as well as cool features and filters for the football community to enjoy.
