Alphabet’s Google announced two new artificial intelligence-powered products for marketers on Wednesday, which will automatically determine the optimum ad spots for businesses across the tech company’s platforms.
In recent months, AI has dominated the tech industry as Google and other businesses built new chatbots that can respond to consumers in open-ended discussions. AI is also rapidly being used to serve marketers, who help companies generate income.
While Google has already launched AI tools for advertising, the company is now utilizing the technology to assist firms in achieving more specific goals for their advertisements.
Demand Gen, one of the new features, will utilize AI to put an advertiser’s photo and video advertising across numerous products, including Gmail, the YouTube feed, and Shorts, YouTube’s counterpart to popular short-form video app TikTok.
AI will remove the need for advertisers to think about where they should place their ads, and the technology will focus on finding placements that are “shiny, visual and immersive,” said Vidhya Srinivasan, Google vice president and general manager of advertising.
The second new feature will use AI to find the best ad placements with the goal of maximizing views of a brand’s video ads, Google said.
Early testing shows that brands received on average 40% more video views with the new tool, Srinivasan said.
By using AI to remove some of the “grunt work” for advertisers, brands will be able to focus more on their marketing strategy and storytelling, she added.
