Africa’s largest telecommunications company, MTN Group, has announced the rebranding of all that encompasses what it does in a bid to achieve leading digital platforms for Africa’s progress.
The south African telecoms company said it will officially rebrand itself into a technology company while also adopting a new logo and slogan on February 27
The new look, which is already visibly on display outside its Johannesburg headquarters, will take effect group-wide.
It opted for a much more simplistic look as they did away with the white, yellow text alongside a red accent on a blue oval and white border.
In its place now is the ‘MTN’ written in simple blue block letters bordered by a blue oval on an all-yellow background.
“MTN Group’s Ambition 2025, aimed at “Leading digital platforms for Africa’s progress” has ushered in a new look that is aligned to our evolution from a telecommunications company to a technology company underpinned by one simple, consistent, yet striking brand.”
