Streaming video-on-demand service platform, Showmax, has partnered with ‘Firewood Jollof Nigeria’ to host its first food festival.
Executive Head of Marketing West Africa, MultiChoice Nigeria, Tope Oshunkeye, disclosed this in a statement on Friday in Lagos.
Oshunkeye said the inaugural event was set to redefine food festival experiences in Nigeria.
The event holds on Saturday at the Muri Okunola Park in Victoria Island, Lagos.
He said the festival represented another bold step in Showmax’s vision to blend world-class entertainment with authentic Nigerian cultural experiences.
According to him, the festival is expected to draw over 5,000 attendees, as it will be an unprecedented convergence of gastronomy, digital video entertainment and cultural celebration.
“We are excited to be a part of the Firewood Jollof Festival, as it gives us the opportunity to provide meaningful and memorable engagements with customers, and showcase a range of content on our platform this festive season.
“This partnership aligns perfectly with our commitment to showcasing the richness of our culture through food, fashion and music.
“Together, we aim to create an unforgettable experience that will bring people together and inspire new stories to be shared,” he said.
Oshunkeye said for every firewood jollof meal bought at the festival, attendees will get one to three months of Showmax entertainment mobile plans
He said this would enable them to stream, watch and binge a vast library of local and international movies, series, kids’ shows and documentaries from the comfort of a mobile device.
According to him, as part of this unique partnership, Showmax would host an exclusive spot on the festival grounds where fans could explore its premium content offerings, subscribe to Showmax, and learn more about its value-packed entertainment bundles.
He said the festival would have some of Nigeria’s media and entertainment personalities including Hilda Baci, Sisi Yemmie, Tomike, Enioluwa, BBNaija’s Dorathy, and Bisola Aiyeola.
Oshunkeye said other attractions included live musical performances and interactive culinary demonstrations as Nigerians would experience some of their favourite food content creators in action.
“Entry is free for pre-registered attendees, who will have access to the festival’s full range of experiences, including the opportunity to savour the legendary Firewood Jollof in an unprecedented festival setting,” he said.
