Meta, the parent company of Facebook, Instagram and WhatsApp has announced that content creators from Nigeria and Ghana are now eligible to earn money on Facebook starting from Monday, July 1, 2024, as it rolled out two monetisation features.
The company, in a statement on Monday, listed the two features as In-Stream Ads on Facebook and Facebook Ads on Reels.
Meta said the two features will enable creators to earn money for crafting original videos and cultivating community.
“Available from today, eligible Creators in Nigeria and Ghana will be able to earn money for their video and reels content, with support in over 30 languages globally,” the company said in a statement released on Monday.
Commenting on the rollout, Global Partnerships Lead, Africa, Middle East and Turkey (AMET) at Meta, Moon Baz, said:
“Everyday, we’re inspired by the incredible African creators who use Facebook to tell their stories, connect with others and bring people together.
“This expansion will empower eligible creators in the vibrant creative industry across Nigeria and Ghana to earn money, whilst setting the bar high for creativity across the world and making Meta’s family of apps the one-stop-shop for all creators.”
Meta noted that to use either product, creators must pass and remain compliant with Facebook’s Partner Monetisation Policies and Content Monetisation Policies, and they must be at least 18 years old.
It further said for in-stream ads, creators must meet certain eligibility requirements such as having a minimum of 5,000 followers.
Meta said In-stream Ads can play before, during, or after on-demand videos, whether it’s pre-recorded content or when publishing a recording of a previous live stream.
“Types of In-stream Ads include Pre-roll Ads (which play before a video starts,), Mid-roll Ads (which play during videos), Image Ads (static image ads that display beneath the content) and Post-roll Ads (ads which appear at the end of videos),” the company explained.
It added that Ads on Facebook Reels integrate seamlessly into original Reels, enabling creators to get paid based on the performance of their original reels while entertaining fans.
